From: Kelly Shaw
Date: June 2, 2017
Re: Upgrading Zara POS/DOS Systems
After carefully reviewing the presentation on why we should upgrade to a more modern and convenient POS/DOS system, I find myself agreeing with the points which were made. With any successful business, it is imperative to make investments that will support the growth potential of the company. Zara already has a strong competitive advantage over its competitors by providing new items weekly and using PDA's to store current needs of their customers; however, will this advantage still be enough in a year from now? How about five years from now? The point is to recognize how times are changing and plan accordingly.
The graph shown above by the U.S. Census Bureau shows the growth of e-commerce sales as a percentage of total sales from 1999 - 2006. It also shows the percentage of sales that is not available to Zara. Since we do not have an online presence, we must profit solely on sales within the store. This was a critical driver in my opinion to upgrade our systems. Our customers are relying on our employees to provide them with accurate information and to go above and beyond to meet their needs. This could range from something as simple as quick service and a conversation over the transaction, to finding an item/size in another store for them to pick up. Being able to view other locations inventory in an efficient manner will not only make the customer happy, it will remind them that ZARA is unlike other retailers and are willing to go the extra mile. Ultimately, the goal is to create a memorable shopping experience that will keep people coming back. To accomplish this, we need to provide the proper tools and equipment to our employees. Some may view this upgrade as an unnecessary cost for the company to incur when there is no immediate threat or problem; personally, I view it as an investment in our future.
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