Blog About Blogs

June 4, 2017

To: Mr. Peterson

Re: Blog About Blogs

It is my understanding that you are interested in having all employees maintain a blog and have asked for my opinion on the possible impact of implementing this requirement. Blogging is an important aspect of a company's online marketing strategy and provides several advantages compared to businesses that do not blog; however, it is true that maintaining a user-friendly and interesting blog is a time consuming job which could result in less efficiency on other daily tasks. Therefore, my recommendation is to have a few employees maintain a blog rather than every employee.

A 2014 study by Katrina Pfannkuch showed that by 2020, it is estimated 85% of consumer relationships will be managed with no human interactions. This piece of information is enough evidence to show the importance of having a business blog. Consumers are more likely to search our business online themselves to read about who we are and read the reviews about our products/services prior to communicating with one of our employees. Most people, myself included, do not buy something without first reading about other's experiences through blogs or reviews. Maintaining a blog enables our company to connect with people through other networks which it the form of communication that is becoming more prevalent.

Another study done by State of Inbound Marketing revealed that "Companies that blog have 97% more inbound links".  More inbound links results in a higher presence online. The likelihood of consumers coming across our business will increase dramatically resulting in a greater likelihood of making a sale. Both of these impacts are sufficient evidence that shows the advantages off having a blog for our business.

Best Regards,

Kelly Shaw